Public Awareness Campaigns
Part of Awareness Advocacy and Outreach
Breaking the Silence on Prematurity
At Preterm Infants Parents Network Uganda (PIPNU), awareness is the first step toward change. Our Public Awareness Campaigns educate communities, reduce stigma, inspire advocacy, and mobilize resources to improve the lives of preterm infants and their families across Uganda.
Why Awareness Matters
- Misunderstandings and myths about preterm birth isolate families and delay care
- Lack of knowledge contributes to preventable deaths
- Informed communities protect and support vulnerable newborns
- Awareness drives policy change, funding, and positive health-seeking behavior
Campaign Objectives
- Increase public knowledge about preterm birth causes, prevention, and care
- Reduce stigma and discrimination against families of preterm infants
- Promote early health-seeking behavior
- Engage men, community leaders, and youth as champions for newborn health
- Advocate for policy support and resource allocation for preterm care
Campaign Channels & Activities
- Mass Media: Radio talk shows, TV documentaries, newspaper articles
- Digital & Social Media: Facebook, Instagram, WhatsApp, short educational videos
- Community Mobilization: Roadshows, dramas, faith-based announcements, market activations
- Awareness Days & Symbolic Campaigns: World Prematurity Day, International Kangaroo Care Day, NICU Awareness Month
- School & Youth Engagement: Educational sessions in schools and youth groups
- Printed Materials: Posters, flyers, comic strips, fact sheets in local languages
Core Messages
- Prematurity is Not a Curse: Support families; it's a medical condition
- Kangaroo Care Saves Lives: Fathers and mothers can provide skin-to-skin care
- Danger Signs: Act Fast: Seek help for fast breathing, fever, or poor feeding
- Fathers, You Are Needed: Caregiving is a shared responsibility
- Breastfeeding is Life: Every drop counts for preterm babies
- Vaccinate on Time: Preterm infants require timely protection